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Sunday, April 7, 2013

The future of the American mall- MSN Money

The future of the American mall- MSN Money
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  1. RAYLOKEApril 7, 2013 at 3:05 AM


    American malls have changed dramatically over the past several years -- both in what they offer and how they are designed.

    Once merely an enclosed shopping complex, today's mall might feature a theme park, aquarium, playhouse, spa or celebrity-chef restaurant. Some malls are global tourist destinations.

    "Dining and entertainment have become critically important for many malls," said Jesse Tron, spokesman for the International Council of Shopping Centers, the trade group for the shopping center industry. "It's important to become more than a distribution outlet for the distribution of goods."

    Mall design has changed, too. Some new malls resemble towns with individualized buildings. Others are open-air spaces where visitors can take in the heavens, the mountains or the ocean while sipping a latte. A Salt Lake City mall has a retractable roof. "Instead of enclosed malls, the U.S. will continue to see a lot of open-air outlet malls open," said Ellen Dunham-Jones, professor of architecture and urban design at Georgia Tech.

    Click through for a look at 10 malls that portend the future for shopping in America.

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